Future Days is a transformational think-tank, platform and community to help imagine and shape more positive futures. Every year it hosts a festival, jam-packed with inspiring talks and perspective-altering workshops. All in the name of creating a better future.
We were tasked with two-things: evolving the brand to showcase its maturity and design the identity of the 2025 edition.
FD's mission is wildly optimistic, so the brand has to show just that, with a touch of seriousness and gravitas. The concept for the year was about interconnected futures, so the identity features an interconnected organism that reflects the concept in a very striking way.
Client: Future days
Creative Direction: Seb de la Guardia
Strategy: future days team
Design: Seb de la Guardia // Rui marques //
Creative Direction: Seb de la Guardia
Strategy: future days team
Design: Seb de la Guardia // Rui marques //
Joana azevedo // Catarina rodrigues // Inês póvoa
Motion: joana fatela
Motion: joana fatela
Copywriting: carolina almeida
photograhy: angel bambu // luce carlotta bonandini // ly takai
Website design: Seb de la Guardia // Rui marques
photograhy: angel bambu // luce carlotta bonandini // ly takai
Website design: Seb de la Guardia // Rui marques
website development: dengun
event production: ghost creative productions
Client ▸ Future Days
Industry ▸ Innovation // Foresight
Focus ▸ Repositioning // Rebranding // Strategy // Website // Production // Advertising // Social Media // Event
Role ▸ Creative Direction, Design
the breath-taking venue
the founders - uri casademont + meri sahade
Brand
As Future Days matures, so did the brand. The logo, colour palette, typography and visual identity were evolved and solidified to showcase the brand's confidence, while maintaining an optimistic feel.
the process
Concept
To visually represent the concept of this edition: Towards Symbiotic Futures, we looked into symbiotic organisms and systems.
We developed a network of interconnected bubbles that resemble soap, algae or cells. This visual organism is in constant change while always connected.
the people of future days
angel bambu - the lead photographer
the crew
