Vida e Paz
Uma Outra História de Natal
// Another Christmas Story

Advertising Campaign, Art Direction, Photography, Editorial
Comunidade Vida e Paz is a non-profit organisation with the aim of giving support to the homeless community in Portugal. 
Every Christmas they mobilize hundreds of people to create a big party. This event is a hub of services and experiences that focus on integrating everyone that is out on the streets daily without a home.
To raise awareness, raise funds and create a sense of community we decided to tell a different Christmas story. One that features success stories from all the facets that the Community touches: volunteers, former homeless people and benefactors. 
These stories were then told throughout the the campaign. To inspire people to volunteer. To donate. And for the people out in the street to make the decision to get help.

Client: Comunidade Vida e Paz
Agency: Unlock
Creative Direction: Miguel Viana & Carlos Constantino
Identity & Design: Sebastião de la Guardia
Copywriting: Joaquim Albergaria
Photography: Ricardo Casal

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