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Client
Radio Renascença // Mega Hits
industry
Music // Radio
Focus
Repositioning // Brand Refresh
Role
Brand Designer
Mega Hits is a major Portuguese radio station that plays the world’s biggest hits.
The brand struggled to communicate cohesively. They had little design materials and relied on a logo that was difficult to use. We were tasked with creating a visual language that embodied what the brand is and commanded presence.
I decided to retain the strongest aspects of the existing brand (the crown, the colours and the Mega name) and use them in a megalomanic attitude, dialling them up for maximum impact.
Client: Radio Renascença / Mega Hits
Agency: NOSSA™
Creative Direction: Anne-Laure Chauvin
Design & Art Direction: Seb de la Guardia
Account Managers: David Ramuzat & Maria Cunha
Artworking: Estela Pereira
Animation: André Almeida & Seb de la Guardia
Agency: NOSSA™
Creative Direction: Anne-Laure Chauvin
Design & Art Direction: Seb de la Guardia
Account Managers: David Ramuzat & Maria Cunha
Artworking: Estela Pereira
Animation: André Almeida & Seb de la Guardia
![](https://cdn.myportfolio.com/c8cd04f22c39b2d5e3c82db956ef81b9/1216e52c-e224-471c-a4e5-61570c623b79_rw_1920.jpg?h=ec665fe995c82fca931e98c2aeedfb2d)
Previous Mega Hits brand materials showing a lack of cohesiveness and distinct identity
The brand needed cohesiveness.
In order to do that we stripped it to its bare minimum: 3 colours, bold typography and a look that's in line with their name.
![](https://cdn.myportfolio.com/c8cd04f22c39b2d5e3c82db956ef81b9/c60054b8-f737-4e28-98ef-13ab3205e540_rw_1920.jpg?h=208a0ab900624fa2093c07b3a3690530)
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