Jamie Carroll is a legendary Australian hairstylist and photographer, that grew up shearing sheep on a farm and built his entrepreneurship into starting several successful companies over the decades, including his own self-named salon and now his own hair product brand.
He took some time off the spotlight to take care of his disabled daughter, and out of that experience this brand was born. A brand deeply rooted in Jamie's history, legacy and a genuine sense that care has a way to ripple forward. The legacy that Jamie built is that true beauty starts with empathy. Small changes, big ripples.
Client: JAMIE CARROLL
Strategy: Jackson Irwin, Jennifer Lacher
Creative Direction: Seb de la Guardia
Creative Direction: Seb de la Guardia
Design: Seb de la Guardia, Rui Marques
Photography: Ricardo Sousa Nunes
Styling: Inês Mena Silva
Model: Joana Alves
Hair & Make-up: Beatriz Texugo
Photography: Ricardo Sousa Nunes
Styling: Inês Mena Silva
Model: Joana Alves
Hair & Make-up: Beatriz Texugo
Client
▸ Jamie Carroll
Industry
▸ Beauty
Focus
▸ Repositioning
▸ Rebranding
▸ Strategy
▸ Website Design
▸ Lifestyle + Product Photography
▸ Packaging
