Dixon aka Steffen Berkhahn is a German musician, a house and techno DJ and producer, as well as founder of record label Innervisions. He's also tied with tech and fashion and is the joint owner of club-wear clothing brand Together We Dance Alone. In 2019 he launched an Ibiza residency and digital platform: Transmoderna. Dixon was voted 3x as the #1 DJ on Resident Advisor's top 100 DJ poll.
Dixon wanted a cohesive brand that could flex over the months and take on a multitude of different vibes. Something that felt confident but clean, that felt editorial or loud depending on the situation.
Our solution was to approach his brand as it was a magazine. We designed a masthead that remained the same every time: spelling out DIXON, complete with barcode, edition number, month and company name. However, each time it was applied in a slightly different flavour.
Client: Dixon
Creative Direction: Seb de la Guardia
Strategy: dixon team / Telma rodrigues
Design: Seb de la Guardia / Rui marques
ai imagery: anthony
Creative Direction: Seb de la Guardia
Strategy: dixon team / Telma rodrigues
Design: Seb de la Guardia / Rui marques
ai imagery: anthony
Copywriting: seb de la guardia
photograhy: matilde cunha
photograhy: matilde cunha
Models: Anna Rudaia / Mariana Marques
Client
▸ Dixon
Industry
▸ Music
Focus
▸ Branding
▸ Strategy
▸ Social Media Design
▸ Photoshoot
