We were asked by coffee company Delta Q to develop a line of collectibles for kids aged 7-12, for their Qids product offering. We decided to create a collection of strictly digital collectible and customisable trading cards.
Introducing: Qaps, a family of happy characters that entertain and teach at the same time. A range of collectible digital cards that follow a drop calendar and can be customised at will.
This project was done under the Young Lions Competition and was awarded Gold in the Design category.
Client: Delta Q Qids
Competition: Cannes Young Lions
Competition: Cannes Young Lions
Category: Design
Award: Gold
design: sofia ayuso + seb de la guardia
Client
▸ Delta Q Qids
Industry
▸ Kids // Digital Collectibles
Focus
▸ Concept // Design // Illustration // Naming
Concept
Qaps is an online platform for Delta Q digital trading cards. Inside each box of Delta Qids there's a code for 10 qoins.
Kids can log on the Qaps platform and use their qoins to buy, sell and trade their cards.
Characters
Characters are released as thematic drops, with different characters and different topics. Each character has its own value based on rarity.
Drop 1 is about the world of coffee-making.
Drop 2 is about green energies.
Drop 3 is about space exploration.
Extra Extra!
Kids can acquire add-ons for their character.
Here, not only can kids customise their Qaps cards,
but brands can also interact with the Qaps universe.
Collabs
Specific collaborations with relevant brands, sports clubs, musicians or videogames could be created to leverage the Qaps brand relevance.
