The Power of Plural
Changers is the annual management gathering of SFMS: an international global holding company with businesses in every area from retail to environment.
This year the topic was The Power of Plural. With a name like Changers, the logo had to change too. It revolved around a series of custom 3D letterforms with a set of different patterns that stretched, shrunk and moved constantly.
The colour scheme was evolved from the SFMS logo and the supporting typography was pared back so the 3D visuals could shine.