Sociedade Francisco Manuel dos Santos
Naming // Branding // Art Direction // Typography // 3D
Brand Designer & Art Director
Changers is the annual management gathering of SFMS: an international global holding company with businesses in multiple business areas from retail to the environment.
It's an event where CEO's from the various companies meet to learn, discuss ideas, get inspired, and possibly, change.
For this year, the topic was The Power of Plural. With a name like Changers, the logo had to change too. It revolved around a series of custom 3D letterforms with a set of different patterns that stretched, shrunk and moved constantly. It's a visual that grows in different speeds, much like the various companies within SFMS.
The colour scheme was evolved from the SFMS logo and the supporting typography was pared back so that the 3D visuals could take center stage.