Client
Kitch
industry
Startup // Food
focus
Repositioning // Rebranding // Strategy // Typography // Illustration // Campaigns // Short Documentary // Product// Website // Social Media // Content Strategy
role
Creative Director
Kitch is a food-tech startup with the goal of helping restaurants deliver their dishes on their terms and remain true to themselves by offering reliable software strictly for restaurants.
As Creative Director at Kitch, I lead the full repositioning of the company and worked with a small but talented in-house design team and a slew of freelance collaborators (from film directors to photographers) to build a bold and unique brand that made it obvious to every restaurant that we got their back.
We built everything from scratch, from an award-winning short doc series to every last email newsletter, to make sure every piece of communication packed a punch.
As Creative Director at Kitch, I lead the full repositioning of the company and worked with a small but talented in-house design team and a slew of freelance collaborators (from film directors to photographers) to build a bold and unique brand that made it obvious to every restaurant that we got their back.
We built everything from scratch, from an award-winning short doc series to every last email newsletter, to make sure every piece of communication packed a punch.
Client: Kitch
Agency: Kitch In-House Design Team
VP Marketing: Filipa Corrêa Mendes
Creative Direction: Seb de la Guardia
Strategy: Inês Lopes Silva
Design: Seb de la Guardia // Bárbara Caria
Copywriting: Inês Lopes Silva
UX Writing: Nadine Frick
Motion: André Peixoto // Seb de la Guardia // Bárbara Caria
Case photograhy: Matilde Cunha
Lifestyle photography: Pluma // Carline D'Almeida // Ben Drame
Agency: Kitch In-House Design Team
VP Marketing: Filipa Corrêa Mendes
Creative Direction: Seb de la Guardia
Strategy: Inês Lopes Silva
Design: Seb de la Guardia // Bárbara Caria
Copywriting: Inês Lopes Silva
UX Writing: Nadine Frick
Motion: André Peixoto // Seb de la Guardia // Bárbara Caria
Case photograhy: Matilde Cunha
Lifestyle photography: Pluma // Carline D'Almeida // Ben Drame
Website: Seb de la Guardia // Onda Studio
