Client
Pira Studio // Friendly Factories

industry
Fashion

focus
Branding

role
Brand Designer
Friendly Wear was founded by Friendly Factories, Portugal's largest group of textile factories, producing garments for the world's biggest brands with a sustainable ethos.

The brand makes high-quality, sustainable basics and blanks with pride in respect. 

The name says it all, so the brand needed to be light and airy with a confident logo and unique colour palette.



Client: Friendly Factories
Agency: Pira Studio
Creative Direction: Seb de la Guardia
Account Management: Paula Rezende
Design: Seb de la Guardia
Catalogue Design: Bárbara Caria

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