Social Element is a social media agency with the mission to make social better. They live and embody by this statement in their daily work.
They needed a repositioning and a full rebrand to showcase what they're really about. So this brand was born. One that has a logo adaptable to every screen, like social media is present across devices, is lively and fun, but can also take a more serious turn when talking about serious business.
Client: Social Element
Strategy: Shahnaz Ahmed & Seb de la Guardia
Strategy: Shahnaz Ahmed & Seb de la Guardia
Creative Direction: Seb de la Guardia
Brand Design: Seb de la Guardia
Motion Design: Joana Fatela
Brand Design: Seb de la Guardia
Motion Design: Joana Fatela
Recruitment: Suzi Bielski - Creative Crowd
Copywriting: Gem & Meg
Typography: Tokotype & Seb de la Guardia
Website Development: Creative Brand Design
Client ▸ Social Element
Industry ▸ Agency
Focus
▸ Rebranding
▸ Animation
▸ Website
▸ Social Media
▸ Custom Typography
▸ AR Filter
▸ Merch
Role ▸ Brand Designer
Social Sans
We created a custom typeface in collaboration with type foundry Tokotype. A font that echoes the logo, with geometric elements, flat tapers and just a bit of weirdness in some rounded elements like the lowercase A or the uppercase N.
