FIFA // Qatar Organising Committee
Sports // Events
Part of team FIFA World Cup
Branding // Brand Guidelines // Look & Feel
The FIFA World Cup needs no introductions.
While at Unlock Brands I was involved in the team responsible for developing the FWC2022 brand. The agency won the pitch to design the brand. My involvement with the team started after the Official Logo was approved. The task was then to create a complete look and feel that could be applied to everything from stadium and city dressing to social media and broadcasting assets.
The project spanned for about 2.5 years with multiple iterations and proposals until the project arrived at the final brand that was rolled out all across the globe.
My role included a variety of sub-projects. In the initial phase: designing various proposals for the Official Look & Feel, then research and benchmarking for the Official Mascot, creating multiple design pieces that showcased the brand in all its glory, and finally giving the brand structure in order to design a bulletproof 200 page long Brand Guidelines.