Friendly Wear was founded by Friendly Factories, Portugal's largest group of textile factories, producing garments for the world's biggest brands with a sustainable ethos.
The brand makes high-quality, sustainable basics and blanks with pride in respect.
The name says it all, so the brand needed to be light and airy with a confident logo and unique colour palette.
Client: Friendly Factories
Agency: Pira Studio
Creative Direction: Seb de la Guardia
Agency: Pira Studio
Creative Direction: Seb de la Guardia
Account Management: Paula Rezende
Design: Seb de la Guardia
Catalogue Design: Bárbara Caria
Design: Seb de la Guardia
Catalogue Design: Bárbara Caria
Client ▸ Pira Studio // Friendly Factories
Industry ▸ Fashion
Focus ▸ Branding
Role ▸ Brand Design
Process
