Repositioning // Brand Refresh
Mega Hits is a major Portuguese radio station that plays the world’s biggest hits.
The brand struggled to communicate cohesively. They had little design materials and relied on a logo that was difficult to use. We were tasked with creating a visual language that embodied what the brand is and commanded presence.
I decided to retain the strongest aspects of the existing brand (the crown, the colours and the Mega name) and use them in a megalomanic attitude, dialling them up for maximum impact.