Catappult
Unleash the reach

Naming, Strategy, Positioning & Branding
Catappult aims to combine to power of smaller app stores worldwide to allow developers to reach millions of new clients, and users to reach apps previously unavailabe to them. 
The logo, which is always in motion, suggests the movement of a catapult through the use of gradients. The rest of the identity is bold, energetic and airy, to make the platform standout in the digital landscape.

Client: Aptoide
Agency: Unlock
Creative Direction: Miguel Viana
Naming: José Cerqueira
Strategy & Positioning: José Cerqueira
Design: Sebastião de la Guardia

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