A Nossa Padaria
A bakery that is undeniably ours

Naming, Identity, Website and Store Decoration
A Nossa Padaria (EN: Our Bakery) is a bakery and bakehouse, with 66 shops across the district of Amadora, Portugal. The name reflects this strong connection with the location, and the identity is filled with rich historical cues from Amadora's past.
Amadora has a longstanding industrial tradition, which inspired the stacked typography, dark colours and the bold mark.

Client: UPAL
Agency: Cupido - Return on Branding © 
Creative Direction: Rogério Paiva
Brand Identity, Design and Art Direction: Sebastião de la Guardia
Copywriting: Rogério Paiva, Sofia Formosinho & Sebastião de la Guardia

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